British Airways: A Masterclass in Mediocrity
We’ve just returned from holiday. And if you asked whether I’d go away again tomorrow, I’d say yes—not for sun or sea or spiritual replenishment, but because I’d need another holiday to recover from the one just gone. Not the destination. Madeira was, in a word, sublime. Mountains above clouds, sunsets like oil paintings, a sort of dignified warmth that didn’t singe the scalp. Even the famous wicker toboggan ride—lunacy in a linen hat—was delightful. No, the trouble wasn’t the island. It was the journey. And by “the journey,” I mean British Airways. Though if we’re being honest, British Airways has become more of a concept than a company—a sort of floating rumour of service with the occasional aircraft attached. We stayed overnight at Gatwick. Business class—our little indulgence. Not for the champagne, but in the faint hope someone might actually answer a question. At 6.25pm we arrived, to find a queue that could only be described as biblical. If Moses had parted these people, he’d...